Before the concepts of zero waste and the circular economy had developed, Catherine could see that there was a problem with the amount of plastic packaging being used in our modern lives. A true innovator, Catherine set-up Unpackaged in 2006 as the world’s first modern zero waste shop, which has since developed into a leading consultancy with clients such as Waitrose, Planet Organic, M&S, Sainsbury's, Greenpeace, WRAP, River Cottage and a host of smaller independent brands and retailers. Not only has Unpackaged created a new, desirable, sustainable category in modern retailing but Catherine’s passion for developing systems to enable refilling, and reuse, within various sectors has enabled many other businesses to create real and lasting change.