Cameron is the founder and CEO of SharpEnd, a pioneer in connected experiences working as a full-service partner to some of the largest global brand owners across fashion, spirits and FMCG/CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, LVMH, Mattel and Nestlé.
Cameron leads the company’s mission to help brands move brands closer than ever to consumers by connecting packaging, retail and experiential activity.
He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum.
His particular sectors of expertise are FMCG, CPG, beauty, cosmetics, smart packaging, connected homes, smart spaces and retail innovation.