Spirits Packaging Summit
takes place in

Meet the Speakers

Meet the expert speakers confirmed for the 2019 Spirits Packaging Summit.

Check back again, as we'll be announcing even more speakers soon.

Founder and CEO

Cameron is the founder and CEO of SharpEnd, a pioneer in connected experiences working as a full-service partner to some of the largest global brand owners across fashion, spirits and FMCG/CPG including Estée Lauder Companies, Pernod Ricard, PepsiCo, LVMH, Mattel and Nestlé.

Cameron leads the company’s mission to help brands move brands closer than ever to consumers by connecting packaging, retail and experiential activity.

He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. His particular sectors of expertise are FMCG, CPG, beauty, cosmetics, smart packaging, connected homes, smart spaces and retail innovation.

Mike Rose
Director of Brands Packaging

Mike has worked in the Scotch whisky industry for his entire career, and so long as the industry continues to innovate, develop and grow, he has never seen the need to move outside. It is also one of the few industries whose manufacturing base (largely) cannot be exported to foreign countries. With a strong background in quality and in production he has gained an intimate understanding of packaging design, manufacturing, and performance criteria. Inevitably he has gravitated towards Packaging Development, and now leads a team that has responsibility for packaging development, change management, value engineering and pack performance throughout the supply chain.

As Scotch whisky has moved into new areas of the global market, the role of premium packaging has grown to become a critical element of the portfolio, and luxurious and extravagant product design has created new and exciting challenges.

Paul Taylor
Chief Creative Officer

Paul is a founding partner and Chief Creative Officer at BrandOpus. He is responsible for the creative direction of the agency and all design output, with a deep understanding of how design can affect consumers’ purchase decisions across a diverse portfolio of brands, both global and local. With over 20 years’ experience Paul has won multiple industry accolades including 29 DBA Design Effective Awards, demonstrating how creativity can deliver commercial results. He has been on the judging panel of the FAB awards, subsequently chairing its committee, and served as a guest judge on the CreativePool Annual and Drinks Business Awards. Paul is also widely recognised for his thought leadership and has been published in The Drum, Campaign, The Dieline and The Grocer.

Managing Director

Rob joined SharpEnd in 2019 having previously been managing director at Anthem UK. He previously founded award winning digital agency Untitled, which was acquired by global brand design agency Anthem. Rob is a regular speaker on the subject of Connected Packaging and is passionate about helping brands to understand and innovate in the ‘Internet of Packs’ space.

Scott Jost
Vice President
Berlin Packaging’s Studio One Eleven

Scott leads Berlin Packaging’s Studio One Eleven– an internationally recognized team of over 30 industrial designers, brand designers, engineers, market researchers and brand strategists. The business models and practice management principles he developed and instituted have earned the team ISO 9001 certification and nearly 100 design and utility patents. Scott’s thousands of engagements span categories from premium spirits to medical devices and includes such notable firms as Beam Suntory, Procter & Gamble, The Boeing Company, AB InBev, The Coca-Cola Company, Medtronic, Nestlé, Henkel, Novartis and Johnson & Johnson. Scott has degrees in Technical Illustration from St. Louis College, Industrial Design from Purdue University and a dual-MBA in Marketing Management and Corporate Strategy from the University of Chicago’s Booth School of Business. He is a named inventor on multiple foreign and domestic utility and design patents and is a member of the Industrial Design Society of America, the Institute of Packaging Professionals, and the American Marketing Association.