David Ellerington
David Ellerington
UK head of design & innovation and new business
DS Smith

David Ellerington has more than 20 years’ experience working in the packaging industry and joined DS Smith as Sales and Commercial Manager at its Featherstone site. He now holds the position of Head of Business Development, Design and Innovation for DS Smith’s UK Packaging Division. He is responsible for strategic new business and leads the UK Design and Innovation Teams who work closely with customers to review how they can sell more at lowest cost. David is also driving forward DS Smith’s Circular Design Principles and Metrics, working with customers to be more circular ready to deliver added value sustainable innovation to enhance their product and optimise supply chains whist protecting the environment. David is a proven leader who is passionate about the circular economy and people development, seeking to motivate his team and provide support to those who need it. He thrives off building long-term relationships with clients and, despite holding roles in several other large-scale packaging businesses, believes that DS Smith’s forward-looking outlook and commitment to sustainable innovation stands the business apart.